Le Mans Week: Ferrari 550 GTS
Image by Rob Brimer
Well I’m guessing that isn’t going according to plan. The good news for Tumblr is that Yahoo is getting the blame by most people.
Does anyone remember about a year ago, when Tumblr began to regulate (to some degree) ‘self-harm’ posts and during that same month ABC had a sponsored radar post from a new TV show which was an animated gif of a woman jumping off a building to commit suicide and smashing into a car?
One of the things that always bothers me is when a blog has a really tall banner. It is always a dumb idea. Always. This chart explains exactly why it is always a dumb idea. People don’t scroll. When you land on a page you need to be able to see content. Not a giant banner and a ton of navigation as well as worthless flash overlays that show you the top stories of the week or whatever. Content is king. A blog should reflect that. NOT methods of forcing users to investigate more content or stare at design/branding.
So many blogs do things like adding more ad slots or throwing more share options or hell… even more content on a page in an attempt to build the audience or make more money. JUST make content easy to consume and your audience will grow. Learn from TV news channels. Years of stacking non-sense overlays on the screen and attempting to maximize real estate is a major factor in why they are dying. They aren’t understanding that the “news” is the product and should come first. If you are a blogger, your content should come first. Plain and simple. A user should not have to work to see it.
Check out the full story on Slate