If only the stuff you thought was awesome got you laid… So, I have a lot of Tumblr blogs. Somewhere over 200 total. Around 30 or so active. Most of those I post on daily. As crazy as it seems, 100’s of thousands or likely millions of people per month see content from pages that I created using Tumblr. I have a business partner that believes in this as much as I do and I think that his trust in me a year ago is something I am earning more and more every day. Some of the sites have staff. Every single one of those people are awesome. I honestly mean that. I see where each of these people fit even if they don’t. They make my ideas look like they are far greater than they really are and make the blogs far more sucessful than I could in a million years. I think these people see what I see and I think they all make sense in this giant puzzle I’ve been building. This thing is really turning into a well oiled machine.   This is something I knew in my heart that would work and have had great confidence in but it still blows me away to see it all really happening. It isn’t all the way there yet but it really is happening. Ideas I worked out years ago on paper that were theory are now in action. Things that my friends would listen to me rabble on about probably thinking I was out of my mind back then which are real and visible now. It can be tough explaining to someone detailed steps on creating a blog, what the reader habits will be 3 months later and what traffic will be & how you will monetize it 6 months in. They usually think you are full of shit. 6 months later when the numbers are close to what you predicted they start to think maybe you are onto something.  I have created a business structure with no rules. No one person is greater than another. There is no boss. Smart people as a group that just do whatever they think is the right thing to do and post whatever they want. I encourage linking out, reblogging from blogs who post competing content and think it is the standard to provide a platform which promotes an artists work and gives them not only credit, but links to enough of their work so that we can help them build a fanbase or make a living. Give an idea to a group of talented passionate people and let them mold it. It can work. I promise. Something crazy to do in business is give working staff a percentage of the company from day one. Each staff member on each blog we create owns as much of that blog as I do. There is no majority shareholder. I don’t even have a vote unless there is a tie and I’m the guy that created this all. Each staff member is entitled the same cut of ad revenue as everyone else. It really is an even pie. In business it is crazy. In life that sounds fair. I just think its the right thing to do. If only the rest of the blogosphere had that mentality. Paying a few bucks for a post that gets a million hits is commonplace for the web. It’s a dirty place indeed. Even big business on the web only pays about $1 cpm (1 dollar for every 1000 views) on the low end to a blogger for a post while at the same time selling multiple ad spots on that same page for $10 to even upwards of $40 bucks each. The Huffington post is probably the largest blog in the world and gets away with slavery by calling staff “interns.” I say slavery because what else would you call doing work for free all while a company makes profit from? Oh… it looks good on a job application. Nevermind. Imagine the joy of calling your parents and telling them you work on the biggest blog in the world and yet the shame of asking them for money to cover rent. In the business world of the web it seems like the people that make things tick get the shit end of the stick.  Herochan is something we started 2 months ago today. The total cash investment was just over $100. The value assessment on that blog is between $35,000 and $50,000 bucks right now. A handful of talented people doing what they would be doing anyways on a platform that they all love and having a little faith in a crazy asshole with a few non-standard ideas.  They own something. They get credit for the work. This time, the people that make things tick are the people that hold the stick. Why am I saying this? Well… I think it’s all pretty fucking amazing mainly. But I also needed a segue because I plan to roll out free advertising over the next few months on our network to anyone with a cool Tumblr blog. So I have to ease you in to explaining something else that might be crazy in the business world. Be it a personal blog, niche blog or even a competing content blog I don’t give a shit. Is it cool? Will people like it? Does it make sense to expose it to people to make their audience grow? Then BOOM! Free ads. We will even make them for you. No really. That is my plan. It makes sense in my head.  Why? Short answer: There is a good chance I’ll be dead in the next few years. If not I’ll likely be in pretty bad shape. My health isn’t the best. I kind of just want to do something that makes sense and something I think is just fucking rad. Why not would be better question I guess.  I also feel like I owe something to Tumblr. I mean… it is free. To do what we have done would cost a lot of money and would have taken much longer to build an audience. Tumblr is the reason. I figure by giving out free ads to only blogs that use Tumblr as a platform, I do something (even if small in the big picture) to make Tumblr a better place. When people tell me that Wordpress is more robust I just tell them that while they are wasting the time explaining to me about small things you can do with Wordpress that you can’t in tumblr which 99.9% of readers could give a shit less about, I could make 5 posts on Tumblr which 99.9% of readers do care about.  TLDR,  Ron PS: Our next blog launches officially on November 30th. Don’t tell anyone I told you. 

If only the stuff you thought was awesome got you laid…

So, I have a lot of Tumblr blogs. Somewhere over 200 total. Around 30 or so active. Most of those I post on daily. As crazy as it seems, 100’s of thousands or likely millions of people per month see content from pages that I created using Tumblr.

I have a business partner that believes in this as much as I do and I think that his trust in me a year ago is something I am earning more and more every day. Some of the sites have staff. Every single one of those people are awesome. I honestly mean that. I see where each of these people fit even if they don’t. They make my ideas look like they are far greater than they really are and make the blogs far more sucessful than I could in a million years. I think these people see what I see and I think they all make sense in this giant puzzle I’ve been building. This thing is really turning into a well oiled machine. 

 This is something I knew in my heart that would work and have had great confidence in but it still blows me away to see it all really happening. It isn’t all the way there yet but it really is happening. Ideas I worked out years ago on paper that were theory are now in action. Things that my friends would listen to me rabble on about probably thinking I was out of my mind back then which are real and visible now. It can be tough explaining to someone detailed steps on creating a blog, what the reader habits will be 3 months later and what traffic will be & how you will monetize it 6 months in. They usually think you are full of shit. 6 months later when the numbers are close to what you predicted they start to think maybe you are onto something. 

I have created a business structure with no rules. No one person is greater than another. There is no boss. Smart people as a group that just do whatever they think is the right thing to do and post whatever they want. I encourage linking out, reblogging from blogs who post competing content and think it is the standard to provide a platform which promotes an artists work and gives them not only credit, but links to enough of their work so that we can help them build a fanbase or make a living. Give an idea to a group of talented passionate people and let them mold it. It can work. I promise.

Something crazy to do in business is give working staff a percentage of the company from day one. Each staff member on each blog we create owns as much of that blog as I do. There is no majority shareholder. I don’t even have a vote unless there is a tie and I’m the guy that created this all. Each staff member is entitled the same cut of ad revenue as everyone else. It really is an even pie. In business it is crazy. In life that sounds fair. I just think its the right thing to do. If only the rest of the blogosphere had that mentality. Paying a few bucks for a post that gets a million hits is commonplace for the web. It’s a dirty place indeed. Even big business on the web only pays about $1 cpm (1 dollar for every 1000 views) on the low end to a blogger for a post while at the same time selling multiple ad spots on that same page for $10 to even upwards of $40 bucks each. The Huffington post is probably the largest blog in the world and gets away with slavery by calling staff “interns.” I say slavery because what else would you call doing work for free all while a company makes profit from? Oh… it looks good on a job application. Nevermind. Imagine the joy of calling your parents and telling them you work on the biggest blog in the world and yet the shame of asking them for money to cover rent. In the business world of the web it seems like the people that make things tick get the shit end of the stick. 

Herochan is something we started 2 months ago today. The total cash investment was just over $100. The value assessment on that blog is between $35,000 and $50,000 bucks right now. A handful of talented people doing what they would be doing anyways on a platform that they all love and having a little faith in a crazy asshole with a few non-standard ideas.  They own something. They get credit for the work. This time, the people that make things tick are the people that hold the stick.

Why am I saying this? Well… I think it’s all pretty fucking amazing mainly. But I also needed a segue because I plan to roll out free advertising over the next few months on our network to anyone with a cool Tumblr blog. So I have to ease you in to explaining something else that might be crazy in the business world. Be it a personal blog, niche blog or even a competing content blog I don’t give a shit. Is it cool? Will people like it? Does it make sense to expose it to people to make their audience grow? Then BOOM! Free ads. We will even make them for you. No really. That is my plan. It makes sense in my head. 

Why? Short answer: There is a good chance I’ll be dead in the next few years. If not I’ll likely be in pretty bad shape. My health isn’t the best. I kind of just want to do something that makes sense and something I think is just fucking rad. Why not would be better question I guess. 

I also feel like I owe something to Tumblr. I mean… it is free. To do what we have done would cost a lot of money and would have taken much longer to build an audience. Tumblr is the reason. I figure by giving out free ads to only blogs that use Tumblr as a platform, I do something (even if small in the big picture) to make Tumblr a better place. When people tell me that Wordpress is more robust I just tell them that while they are wasting the time explaining to me about small things you can do with Wordpress that you can’t in tumblr which 99.9% of readers could give a shit less about, I could make 5 posts on Tumblr which 99.9% of readers do care about. 

TLDR, 

Ron

PS: Our next blog launches officially on November 30th. Don’t tell anyone I told you. 

Tags: fuck it.